MTV’s ‘Teen Wolf’ Facebook Game Is Feast for Fans in First 5 Weeks

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July 30, 2012 by Volamoot at Mashable!




The Hunt, an eight-week scripted social game on Facebook that accompanied season two of supernatural drama Teen Wolf, is boding well for MTV and its “Storytelling Without Borders” strategy.

Users have spent an average of 46 minutes playing The Hunt (or 9 minutes per week), and 81% of them are weekly visitors.

The success of the game, along with the show’s ratings, has “definitely played a role” in Teen Wolf getting renewed for a third season, MTV tells Mashable. The show hovers around 1.7 to 1.8 million viewers every Monday night, with its key demographic being females ages 12 to 34. Season three will be 24 episodes instead of the current 12.

“At the end of the day, we’re storytelle…
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More About: Entertainment, Facebook, Gaming, TV, Teen Wolf, facebook apps, mtv, social tv

via Mashable http://mashable.com/2012/07/29/teen-wolf-the-hunt-facebook-game/

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