Neiman Marcus Spotlights Jewelry with Shoppable Music Video

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August 7, 2012 by Volamoot at Mashable!


Neiman Marcus has released a shoppable video to herald the arrival of stylist and designer Rachel Zoe’s first costume jewelry collection.

The video, on the brand’s Facebook Page, features dancing models adorned in the vintage-inspired jewelry collection. White circles appear in close-up shots of the jewelry, which viewers can click to pause the video, and view the official product shot and price. Viewers can click “shop” to view the product page, or share the item to Facebook and Twitter.

Below the video, visitors can fill out an 11-question quiz to reveal how much they know about the collection’s designer, who first rose to fame as a celebrity stylist.

The campaign borrows…
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More About: fashion, neiman marcus, rachel zoe, retail, shopping

posted by Mashable from http://mashable.com/2012/08/07/neiman-marcus-shoppable-video/

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