Study: 45 Million Americans Used Their Phones to Shop in June

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August 7, 2012 by Volamoot at Mashable!

Shopping on your mobile device is becoming simpler. As app developers continue to make the mobile shopping experience more seamless, consumers are eager to test out new apps and mobile shopping experiences.

A recent Nielsen survey showed 45 million American smartphone owners used an app from the Shopping/Commerce category in June 2012 — accessing shopping apps an average of more than 17 times during the month.

In June alone, shopping apps for eBay and Amazon attracted 13 million and 12 million unique users, respectively. Daily deals sites such as Groupon and LivingSocial aren’t far behind with more than 10 million Americans using those apps in June.

“Retailers are finding that…
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More About: Mobile, ecommerce, mobile commerce, smartphone

via Mashable


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