5 Trends Affecting Agency Budgets

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August 9, 2012 by Volamoot at Mashable!


Recent data shows that individuals are spending more time on their mobile devices than with traditional media. Couple this with the explosion of social media and the proliferation of online data, and online marketing is significantly shifting how companies choose to market — and how agency budgets are allocated.

We spoke with a few agency leaders to better understand what’s driving the shift in agency budgets and how this trend will continue to evolve in the coming years.

1. Diversifying Budgets

“Clients are expanding the definition of what fits into a communications campaign. They are looking for social media ideas to reach customers and audiences directly, in additio…
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More About: Mobile, Modern Media Agency Series, agencies, budget, features, mashable, social tv

posted by Mashable from http://mashable.com/2012/08/09/trends-agency-budgets/

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