Olympics Points to YouTube’s Future: Live Video

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August 9, 2012 by Volamoot at Mashable!

You may know YouTube primarily for its awesome sports highlights, classic TV clips and popular music videos, all of which are offered on-demand in easily clickable playback format.

But the 2012 Olympics represent the service’s biggest live streaming effort ever. The Games also offer a window into the changing nature of online video and where YouTube is headed next.

YouTube partnered with NBC to deliver the American broadcast giant’s online Olympic coverage, delivering 34 million live streams to customers over the first week of the Games. Nearly 1.5 million people watched live streaming coverage of the U.S. women’s gymnastics team winning a gold medal.

Nearly 1.2 million watched v…
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More About: Sports, YouTube, olympics

posted by Mashable from http://mashable.com/2012/08/09/olympics-youtube-live-stream/


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