Take the Driver’s Seat in Miranda Lambert’s Interactive Music Video

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August 9, 2012 by Volamoot at Mashable!


Sony Music Nashville is going all out for Miranda Lambert’s latest single, “Fastest Girl in Town,” with an interactive music video and integrated digital campaign.

The video features Lambert and Nascar star Danica Patrick engaging in some high-speed hijinks in a stolen car. In the interactive version of the video — which was developed by Interlude — fans can control the camera angles during the pivotal chase scenes, offering up a wholly unique experience.

A classically-styled movie poster of Lambert and Patrick is a common theme throughout the video and the broader campaign. By clicking on movie posters hidden within the interactive video, fans can unlock additional content — in…
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More About: country music, interactive music videos, miranda lambert, music videos, second screen, sonic notify, sony music nashville

posted by Mashable from http://mashable.com/2012/08/09/miranda-lambert-interactive-video/

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