East Coast vs. West Coast Mobile Shoppers: What Makes Them Click?

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August 10, 2012 by Volamoot at Mashable!


Mobile advertising is changing the game. While you might put the television on mute when advertisements appear, mobile device owners know mobile ads (especially location-based ones) can save you money and better your shopping experience.

Sense Networks, a company that extracts mobile location data for predictive analytics in advertising, gathered mobile CTR (click through rates) to compare what makes consumers click ads and compared the shopping habits of East Coast and West Coast consumers.

SEE ALSO: Why Mobile Shopping Could Be As Big As Online Shopping

East Coast mobile shoppers were most likely to click on ads for optical and eyewear deals. Consumers on the East Coast also had…
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More About: mobile shopping

posted by Mashable from http://mashable.com/2012/08/10/east-coast-v-west-coast-mobile-shoppers/

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