See the Apple Commercial That Was Too ‘Self-Congratulatory’ to Air

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August 10, 2012 by Volamoot at Mashable!


Rare footage filmed for a 1980s Apple commercial — but never aired because it was deemed “too self-congratulatory” — appeared on Google+ late Thursday night.

Google staffer Andy Hertzfeld, who was a part of the original Macintosh design team, posted a YouTube video to his Google+ page featuring snippets from the designers. The interviews were recorded in October 1983 and were filmed for a TV commercial that was never used.

“It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers,” Hertzfeld wrote on his page.

In addition to Hertzfeld, former team members including Burrell Smith, George Crow, Bill Atkins…
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More About: apple, ipad, iphone, macintosh, steve jobs

posted by Mashable from http://mashable.com/2012/08/10/macintosh-commercial-80s/

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