August 12, 2012 by Volamoot at Mashable!
NBC Sports Chairman Mark Lazarus acknowledged that the network’s much-maligned handling of the Olympic opening ceremony led to this change.
“Going into the opening ceremony, we didn’t have a sense for what our ratings would be and what streaming would or wouldn’t do to our broadcasts,” Lazarus told the Associated Press. “But we think we’ve learned enough and have promised to innovate and continually evolve our broadcast coverage.”
NBC concluded that live streaming hadn’t cut into its prime-time viewership, the AP rep…
posted by Mashable from http://mashable.com/2012/08/11/nbc-olympics-closing-livestream/