Google Acquires Travel Guide Publisher Frommer’s

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August 13, 2012 by Volamoot at Mashable!


Google has acquired travel guidebook publisher Frommer’s from John Wiley & Sons for an undisclosed amount, a Google spokesperson has confirmed.

“The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” the spokesperson said. “We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”

Wiley has been publicly seeking a buyer for Frommer’s since early March.

Google will likely integrate Frommer’s reviews of hotels and destinations in the same way that it has baked Zagat’s reviews of restaurants into its search and Maps products. That way, when consumers are seeking out p…
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More About: Google, frommer’s, zagat

posted by Mashable from http://mashable.com/2012/08/13/google-acquires-travel-guide-publisher-frommers/

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