Back-to-School Shoppers Spend 27% More When Buying Online [INFOGRAPHIC]

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August 14, 2012 by Volamoot at Mashable!


With the back-to-school shopping season upon us, it should come as no surprise that more consumers are flocking to the Internet to make purchases for the upcoming year. But just because it’s easier to comparison shop and find the best deals online doesn’t mean you will walk away spending less.

According to the National Retail Federation (NRF), those that use the web to shop for back-to-school supplies spend 27% more — for a total of $874 — compared to the average shopper ($688). This might also mean that shoppers are buying bigger ticket items online, and not necessarily more.

SEE ALSO: Should You Get Your Child an iPad or Laptop for School?

Overall, e-commerce has seen significan…
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More About: Business, e-commerce

posted by Mashable from http://mashable.com/2012/08/14/back-to-school-online-shopping/

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