Your Tweets During Nicki Minaj’s Concert Could Appear in Times Square

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August 14, 2012 by Volamoot at Mashable!

People tweeting about hip-hop star Nicki Minaj’s concert Tuesday night could have their messages featured on a digital billboard in New York City’s Times Square.

The Aug. 14 concert — part of Pepsi’s celebrity-infused “Live For Now” global ad campaign — at Roseland Ballroom will be live-streamed on and at 9:30 p.m. ET.

All tweets that include hashtag #NickiMinajConcert will be considered for inclusion on the billboard.

“We’re putting the fans at the center,” Shiv Singh, global head of digital for PepsiCo Beverages, told Mashable. “What makes it special is we’re able to do it to scale thanks to Twitter and Pepsi Pulse.”

Launched in April, Pepsi P
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More About: Entertainment, Nicki Minaj, Pepsi, Social Media, Twitter, celebrities

posted by Mashable from


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