August 14, 2012 by Volamoot at Mashable!
All tweets that include hashtag #NickiMinajConcert will be considered for inclusion on the billboard.
“We’re putting the fans at the center,” Shiv Singh, global head of digital for PepsiCo Beverages, told Mashable. “What makes it special is we’re able to do it to scale thanks to Twitter and Pepsi Pulse.”
posted by Mashable from http://mashable.com/2012/08/14/nicki-minaj-pepsi-concert-tweets-times-square/