Facebook Testing Promoted News Feed Posts for Non-Fans

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August 15, 2012 by Volamoot at Mashable!

Brands may soon be able to advertise to Facebook users who aren’t already fans of their pages.

The social network revealed Tuesday that it will begin testing promoted posts that can reach people who haven’t “liked” a company’s Facebook Page.

“Starting soon, we are beginning a very small test that will allow marketers to promote Page posts to people beyond their fans in the news feed,” says Facebook spokeswoman Annie Ta. “These ads may appear on both desktop and mobile.”

The ads will look like other brand’s ads in the news feed, but will be labeled as “sponsored,” Ta tells Mashable in an email. A screenshot of the ad shows an option to “like” a company’s Page in the top right h…
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More About: Facebook, Facebook news feed, ads, news feed, trending

posted by Mashable from http://mashable.com/2012/08/15/facebook-promoted-post/


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