Take Magazine-Style iPhone Photos With ‘W’ Mag’s New Hipstamatic Lens Pack

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August 15, 2012 by Volamoot at Mashable!

In conjunction with its fashion-focused September issue, W magazine has partnered with iPhone photography app Hipstamatic to release a magazine-inspired lens, film and virtual camera case.

The “WMag Freepak” takes photos with soft, cool grey tones and frames them in a thick black border. It’s available for free download through Hipstamatic’s app [iTunes link] for a six-week period. During that timeframe, users are encouraged to submit photos taken with the new lens and film to W‘s contest. Winning images will be announced on Oct. 15 and appear on the magazine’s website and Facebook Page, as well as in a gallery exhibition alongside W contributors at the Ace Hotel in Manhattan. The…
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More About: conde nast, fashion, hipstamatic, iphone app, photography, trending, w, w magazine

posted by Mashable from http://mashable.com/2012/08/15/hipstamatic-w-magazine/


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