With Artists.MTV, Viacom Hopes to Reinvent the Music Platform

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August 15, 2012 by Volamoot at Mashable!


When you hear a new band and you want to know more about them, the first place you go is probably Google. But searching for them yields a glut of disconnected information. You want to hear their music. You want to see if they use social media. Maybe you want to see them on tour or actually buy something to support them. And you never know if you’re going to find that all in one place.

Official band websites are often lacking, and fail to link between different platforms. You need a hub — something that connects things like Twitter, Bandcamp, and Soundcloud in on place. You specifically don’t want to have to conduct multiple Google searches just to find out if this band even uses those s…
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More About: Music, mtv

posted by Mashable from http://mashable.com/2012/08/15/mtv-artists-platform-launch/

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