AT&T’s ‘It Can Wait’ Campaign Attempts To Curb Texting While Driving

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August 16, 2012 by Volamoot at Mashable!

One hundred thousand automobile crashes happen each year because a driver is texting behind the wheel.

According to a recent AT&T survey, 97% of teens know that texting while driving is dangerous; still, 75% say that the practice is still common among their friends. 89% claim to reply to a text message or email within five minutes, whether they’re driving or not. 77% of those teens also claim to have seen their parent texting while on the road.

“What’s frustrating about the statistics is that it’s so avoidable,” Charlene Lake, AT&T’s Chief Sustainability Officer, tells Mashable. “We started this effort in 2009. What we’ve decided to do now is take it to the next level.…
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