August 16, 2012 by Volamoot at Mashable!
At first blush, Klondike, the Unilever ice cream brand, and the classic 1972 film The Godfather appear to have little in common.
Well, maybe on second blush as well, but Unilever has apparently made Paramount Digital Entertainment an offer it couldn’t refuse and has let Klondike use clips from that film as well as Forrest Gump, Tommy Boy and Wayne’s World for social media marketing purposes. Starting Thursday Facebook Page Moments of Glory, as the app is known, is letting fans send the short clips, with customized messages and music, to friends.
In the case of The Godfather, you can send the 30-second clip in which Michael Corleone (Al Pacino) becomes the new don to a friend who j…
posted by Mashable from http://mashable.com/2012/08/16/klondike-ice-cream-godfather/