‘Golf Digest’ App Shows Publishers How to Bundle Content for a Digital Era

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August 16, 2012 by Volamoot at Mashable!


Imagine, for a moment, that you are Golf Digest magazine. You have been publishing golfing instruction month after month for 62 years. Some of that advice has, of course, been regurgitated now and again, while a wealth of original instruction has been divided among individual issues moldering in the basements of some long-running subscribers, likely never to be rediscovered. How, with the many new opportunities that digital technology now affords, do you repurpose that great archive to make it more useful and accessible for your readers?

One smart solution is to combine the technology that powers the most popular mobile app for golf, Golf Logix, with your own content. Golf Digest…
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More About: golf digest, golf digest live

posted by Mashable from http://mashable.com/2012/08/16/golf-digest-live-app/

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